Friday

ESI BeaverBalls™… Got Any?

Now we know that not blogging gets a coyote in a lotta trouble. Late this week I was whacked with a rolled-up newspaper and locked in the doghouse ummm, ESI Product Development Lab. To repent. Instead, I sat among early Mumumelon™, ChickUn™ and lingerie prototypes and had another (ahem) stroke of genius.

The Independent Observer's recent exposition of the disturbing eating habits of Canada's national animal got me thinkin' laterally: those guys in the beaver themed cook shacks on the canal sell huge fried pastries, in dozens of tasty flavours. What if a guy just wants smaller, budget- and diet-friendly snacks with his hot chocolate? Teeny noshes for lean times? Especially if they have the dim-sum-esque quality of being small and diverse enough to con you into overeating them outrageously encourage you to have another. Our marketing department is always thinkin' like that.

So this week, a brand new product introduction: ESI BeaverBalls™!* Deep-fried pastry so tastry, real beavers abandon their own nether regions for it!

And with them, a new ESI contest! Here's the deal: We need a full range of picturesquely-named product. BeaverBalls™ being a completely original concept, toppings like the other guys' Killaloe Sunrise - butter, castor(heh) sugar, cinnamon and a squeeze of lemon juice - are nonstarters. We wouldn't dream of ripping off flavours from our pals on the canal. I'm thinking lotsa maple syrup. Oh, wait...

So dear readers: suggest flavours for our new ESI BeaverBalls™, and Woodsy will whomp up a dozen for the winner(s) - in their winning flavour(s). (We originally thought her rare, collectors-item Hooters T shirt, but decided to save it for another contest...) Think diversity. The sky's the limit. And Aggie, who always gets it right, says we need savouries as well as sweets. Vegan, if you like - say tamari sauce and toasted sesame seeds. I'm personally thinkin' Calgary Coronary: Gruyere and tons of bacon bits. Betcha can't eat just one. We and our loan officer are counting on it…

BeaverBalls™. Got any? Show us!
*(Discarded) slogan suggestion: Not suspiciously similar to TimBits. And even more Canadian.
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