
"My goal is to raise awareness of the ESI brand in Italy," the IO said. "Currently the blog gets three or four hits a month from Italian visitors, most of them winding up here by accident, or attracted by one of Aggie's recipes. With some sustained effort, I can help double or even triple those numbers by the year 2011."
Working from the historic San Lorenzo district, the IO has been busily conducting outreach activities at Osteria Pepo's trattoria and the nearby Dublin Pub.
"It is demanding, difficult work," added the IO when finally reached this week. "But make no mistake, demanding and difficult are my middle names."
* Pending approval at the next Emergency Meeting
Photo: Visits to the resting place of Galileo, also handy with a telescope, will prove inspirational to the IO as he assumes his new duties.