Showing posts with label publicity. Show all posts
Showing posts with label publicity. Show all posts

Monday

R.I.P., J.D.

Life as the Elgin Street Irregulars' designated literary coyote is not all free wine and cheese book launches, lemme tell ya.

Cards and letters began pouring in last week, politely pointing out that after the royal sendoff one gave to Erich Segal, it would be utterly churlish of one not to do the same for the late J.D. Salinger.

A more recent rash of polite missives has begun to pose the question: "Speaking of late, why the hell has one not stirred one's fuzzy butt and done so, already?

My bad.

But JD poses a unique quandary. His record. About mid-last century, he writes a clutch of short stories and novellas, and a vanishingly small number of novels, one brilliant, and one pretty damn good.

After which he bugs out to New Hampshire and turns recluse, not publishing another word for half a century, amid whispers that he's still writing reams of brilliant stuff for his own amusement only.

You can see the problem for pioneering metabloggers such as ourselves, even ones that have moved on from their original purpose. We have lived (and occasionally died) by the daily outpouring of committed bloggery. People who post more than regularly and who veer into the breathtakingly confessional at the mere drop of an innuendo. An innuendo often as not picked up, dusted off, undressed and punted center stage to swing around the pole, a bare sentence or two later.

JD? All that copy for 50 years, and we get nuthin'... The ESIs' unofficial position on his passing is that we think he would have made a lousy blogger. Make of this what you will.

Tuesday

Dirty. Secrets. Buzz. Shower not included.

We ESIs have a recurring conversation along the lines of: Are we simply shameless? Or are we desperately shameless?

With that in mind, a new book caught my roving eye: Dirty Little Secrets of Buzz by David Seaman.

Now here's an author who walks, er, rather, runs, the talk. Scribe Seaman promises in a press release to jog around New York's Times Square naked if his book doesn't crack the Amazon.com Top 100 within three days. That takes cajones, or at least the willingness to flap them in the Big Apple breeze for all to see.

"With the recession as it is, sometimes an author has to put everything on the line to get attention for a worthwhile and exciting read," Seaman says. "Book sales are down at an apocalyptic rate for most authors due to the downturn, and I'm willing to take a risk here . . . This book is worth my reputation, and possibly a couple nights in prison."

The tome is billed as "the definitive guide to guerrilla fame and cutthroat viral marketing."

And the ESIs should leap on Seaman's advice like Jack Layton pouncing on a can of mustache wax.

A few choice chapter subtitles:

* Celebrity Tabloids: Getting in them or staying out of them
* Enemies are more important than friends
* Be Outrageous or Die!
* Google juice: hot links from highly rated sites
* TV doesn't make you - you make you
* Get ten thousand visitors for free through StumbleUpon

* Overcoming publicity post-partum depression: Knowing when and where to find the next hook

Having said all this, I'm not sure Ottawa is ready for the ESIs parading their individual wares down Elgin Street if we fail to win a CanBlog Award. (With the possible exception of Coyote, who never wears pants.)
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