He had to overcome deep personal distaste. To pretend to be warm and fuzzy, to con (heh...) the all-important female vote.
As Ottawa's chattering gaggles twittered themselves into a pre-electoral tizzy, Stevie-baby knew that the old quick fixes - like the much-lampooned blue sweater vest - were stale toast.
It'd have to be something bold enough to change minds without forcing him to change any of his deeply held, yet deeply unpopular, political stands. Yet something that spoke to his inner rockstar. So he hired rafts full of image consultants. Wrangled. Bit the bullet. Called in the fiberglas supplier that had done his hair for years. All the while, he feared that the gargantuan cost of retooling the factory dies completely would show him up as a hypocrite - or worse, a laughingstock - when the inevitable Access To Information Act requests uncovered it.
(Steverino's note to self: Kill that lousy act! Deader!)
Then, miraculously, the sales rep slyly suggested another fiberglas hair model already on the assembly line! It fit the bill perfectly...