Based on fieldwork by the IO, Coyote, 4D, Audrey and the Amazon on 19 December 2006:The Pluses (or things we should try to copy in our spot)
- Put all guests through metal detector and x-ray their belongings to give them confidence in their safety and a heightened sense of exclusivity;
- Gold crest on all china;
- Great view of Ottawa River, Parliament Buildings, etc.;
- Strong possibility of seeing famous people;
- Big selection of desserts;
- Friendly service; and
- When seating people in remote corner with no view of celebrities, tell them "this is the Prime Minister's corner but it's yours today".
The Minuses (or things we should avoid)
- Staff should know whether diet ginger ale is available or not; and
- People with empty coffee cups should be offered refills.
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